

Search Engine Optimisation (SEO)
SEO can seem like a daunting task, but with Ina4 as your partner, you’ll feel confident at every step of the way. Our goal is simple: to increase your visibility, drive more traffic, and help you connect with the right audience. From technical tweaks to local outreach, we’ll work with you on personalised SEO strategies to help you rise through search engine rankings and make an impression.
Search Engine Optimisation (SEO)
SEO can seem like a daunting task, but with Ina4 as your partner, you’ll feel confident at every step of the way. Our goal is simple: to increase your visibility, drive more traffic, and help you connect with the right audience. From technical tweaks to local outreach, we’ll work with you on personalised SEO strategies to help you rise through search engine rankings and make an impression.

What is SEO?
SEO, or search engine optimisation, is the process of improving your website’s visibility to get more traffic from search engines.
Why is SEO helpful?
SEO is vital when it comes to maintaining a strong business presence online, as it allows you to be seen by Google, rank in search listings, and become more credible as a result.
However, to the uninitiated, SEO can come across as quite intimidating.
That’s where we come in.
Our SEO Services
Each of our services was designed with a specific purpose in mind, but no matter your goal, we can work with you to devise an SEO plan that will best benefit your digital footprint.
Here are the types of services that we offer:
On-Page SEO
On-page SEO is the foundation of any successful digital strategy. We ensure your website content and structure are optimised for both users and search engines, making it easier for your target audience to find and engage with your business.
With on-page optimisation, our team will work to:
Do keyword research that identifies what terms your customers are searching for and how often they are searching for them.
Create engaging and optimised content and copywriting that resonates with visitors to your website.
Structure your site with clear meta tags, headers, and navigation for a seamless user experience and better visibility with Google.
Enhance your internal links to make site navigation easier for your website’s visitors.
Off-Page SEO
Off-Page SEO is all about demonstrating your website’s authority and relevance to users. We can measure this credibility by using the power of strategic external signals.
With off-page SEO, our team will look at:
Sourcing high-quality backlinks from trusted and relevant sources to boost your website’s authority.
Getting company reviews and brand mentions to build up trust with both users and search engines.
Starting proactive outreach campaigns to connect with other useful industry contacts.
Monitoring and managing your online reputation to ensure that your brand is consistent and trusted across all platforms.
Technical SEO
Technical SEO is all about making sure that your website actually meets the requirements to be seen by Google, and by extension, your site’s visitors. It makes sure that your site is operating as it should - loading quickly, running smoothly, and can be accessed by Google.
With technical SEO, our team look at how your site is operating by:
Improving your site’s speed for a better user experience.
Aiming to reduce the number of single-page visits to your site.
Making sure that your website is mobile-friendly and responds well across all devices.
Making sure that Google can discover your pages so that people can find your content.
Making sure that your site is secure.
Local SEO
If you’re a business that relies on local business, our team will work with you to help you top the search rankings in your area. With local SEO, you can increase your website’s visibility within your community.
Our SEO team will work with you to:
Perfect your Google Business Profile to get your business’ name and contact details out there and attract more local clicks and calls.
Make sure that you’re consistently showing the right contact details across the web with local citations.
Put the spotlight on positive customer reviews to boost your reputation in your local area.
Target local keywords that will (hopefully) get you in the search rankings for your local area.
SEO Audit
An SEO Audit gives a full view of what’s going on with your website. It allows us to see all the ways that we can work with you to optimise your site in future, as well as showing us any potential issues that could affect site performance in the present.
After conducting an audit, our team:
Can see how your website is currently performing in search results.
Pinpoint any technical issues, potentially missing content, and link-building opportunities for your site
Deliver an actionable, prioritised plan based on the audit results that’s tailored to your business’s goals.
Our audits are designed to give you clarity and confidence, whether you’re new to SEO or aiming to improve your current rankings.
Why Partner with Ina4?
At Ina4, we know SEO isn’t just about ticking boxes - it’s about understanding your business, your customers, and your ambitions. Here’s what sets us apart:
Customised strategies: No generic plans here. Everything we do is designed with your business’ best interests in mind.
Transparent results: Our team will provide you with regular reports and clear metrics, so you’ll always know where you stand.
Accessible expertise: We want to make SEO accessible for our partners. Our team are always on hand to help with easy-to-understand technical advice at any time.
A true partnership: We’re here to grow with you, offering honest advice and unwavering support.
SEO can seem like a daunting task, but with Ina4 as your partner, you’ll feel confident at every step of the way...

Tom Marriott
Digital Marketing Director

Samara Marriott
Project Manager

Claire Bolton
SEO Executive

Josh Lines
SEO Specialist




