Yorkshire Air Ambulance
Air ambulance charity dedicated to their mission of saving lives across the Yorkshire region.
– Introduction
About Yorkshire Air Ambulance
Yorkshire Air Ambulance is a vital charity dedicated to saving lives across Yorkshire. Operating three air ambulance helicopters, they respond to life-threatening emergencies every day, providing rapid medical care when it matters most. Their work relies heavily on public support, making an engaging, easy-to-use website crucial for raising awareness and securing donations.
The Stats
Increased clicks
+19.7k
Impressions
+511k
Increased Conversions
+18.24%
– Project objectives
The Challenge
The team over at Yorkshire Air Ambulance wanted a site that was visually appealing, user-friendly, and optimised to help attract donations, volunteers, and supporters.
They also needed to strengthen their digital marketing performance by increasing visibility across search engines and social media, driving traffic to key fundraising campaigns, and improving conversion rates across donation-focused pages.
– Solution
Our Approach
The Yorkshire Air Ambulance site needed a complete design overhaul to help it look as good as the cause it represented, while also performing efficiently behind the scenes.
We rebuilt the website in WordPress, delivering a modern, responsive design that enhances storytelling, improves navigation, and provides a seamless user experience across all devices. Performance improvements ensured fast load times, strong security, and a reliable platform for high-traffic fundraising periods.
Alongside the website rebuild, we implemented a comprehensive digital marketing strategy combining PPC and SEO to drive both immediate results and long-term growth.
The Results
The combination of a high-performing website and a results-driven digital marketing strategy delivered measurable improvements across traffic, engagement, and fundraising outcomes.
With a new custom website supported by ongoing SEO and PPC activity, Yorkshire Air Ambulance now has a strong digital foundation for future growth. Improved visibility, performance, and user experience have positioned the charity to continue expanding its reach, increasing donations, and supporting life-saving services across Yorkshire.
A Website They Can Manage
The client now has full control over their content. They can make updates in minutes, not days, saving time and money.
Improved Visibility
Our SEO work is paying off, with more people finding the client through search engines and making enquiries.
Happier Customers
The improved user journey makes it easier than ever for customers to find what they’re looking for and get in touch.
Improved Security
The secure e-commerce platform ensured customer trust and compliance with industry standards.
Higher Conversion Rates
The intuitive design and streamlined shopping experience led to a significant increase in customer conversions.
Enhanced Foundations
With an optimised website, the client is better positioned to achieve their long-term goals. The improvements in their online visibility have laid the groundwork for the next phase of their digital journey.