Pay Per Click Advertising (PPC)
PPC campaigns are an effective way to see immediate results, but the key to success is making sure those campaigns are aligned with your goals. As your partner, we’ll ensure your advertising budget is well spent and that your message reaches the right audience.
Pay Per Click Advertising (PPC)
PPC campaigns are an effective way to see immediate results, but the key to success is making sure those campaigns are aligned with your goals. As your partner, we’ll ensure your advertising budget is well spent and that your message reaches the right audience.
What is PPC?
PPC or pay-per-click advertising is a kind of ad model where you pay a fee every time someone clicks on your ad. Since you only pay when a user clicks your ad to visit your site, it’s a cost-effective way to reach thousands of potential customers - your ad will still be displayed across the web, but you only pay for the customers you convert.
Why run a pay per click campaign?
Running a PPC ad campaign can be a great boost to your business’ overall sales goals. It’s an incredibly flexible marketing tool, as it:
Is immediate - With PPC, you might see immediate results from the moment your campaign goes live, unlike the delay of SEO.
Is highly targetable - You can reach your ideal audience with targeted keywords, demographics and even things like location and device type.
Is cost effective - You can spend what you’re comfortable with and only pay when someone clicks your ad.
Is great for visible branding - Even if people choose not to follow your ad, it will still be there for everyone to see.
Is easily measured - PPC platforms have in-depth analytics tools, so you can always see how your campaign is doing by tracking performance and return on investment.
Explore Our PPC Services
At Ina4, we don’t just run PPC campaigns for our clients; we partner with you to create dynamic pay-per-click strategies that deliver you measurable business growth. With over 20 years of experience, we’re here to simplify the complexities of pay-per-click advertising and help your business thrive. We’ve designed our PPC services to align with your individual business goals and maximise your ROI.
Search Ads
When potential customers are actively searching for products or services like yours, we make sure you’re there to meet them at the top of their search engine results. Our search ad campaigns target the keywords that users are searching for, and delivers compelling ad messages that are designed to convert.
Our team will work with you to create search ads, with:
Keyword research that is tailored to your business’ individual audience.
Ad copy that aligns with user intent and drives clicks.
Continuous optimisation once the campaign is live to stay ahead of competition.
Display Ads
Our visually engaging display ads are designed to make an impact across the web. With creative designs and strategic placement to target your chosen audience, we help you build brand recognition and connect with potential customers.
Our PPC team will work with you on display ads with:
Custom graphics and messaging that stands out to potential customers.
Precise targeting to reach the right people, on the right site, at the right time.
Consistent monitoring of your display ad campaign.
Social Media Ads
In the digital age, social media can offer your business unparalleled opportunities to connect with audiences. From LinkedIn to TikTok, our team can work with you to create platform-specific social media ad campaigns that engage your audience and align with your existing branding.
With social media ad campaigns, our team will deliver:
Eye catching visuals and persuasive copy text that’s tailored to the platform and designed to inspire audiences
Ads that target a specific platform’s individual audience niche and key words – i.e. professionals on LinkedIn.
Retargeting Campaign
Don’t let potential customers slip through the cracks. With a retargeting campaign, you can keep your brand at the forefront of your users’ minds.
By displaying ads to people who’ve already visited your site, we can help to re-engage visitors who’ve already shown an interest in your business.
PPC Audit
Already running PPC campaigns? We’ll analyze current efforts to see where our campaigns stand and identify areas where we can improve our ads.
A PPC audit is great for giving our team actionable ways that we can work towards your business goals, as it gives us:
A comprehensive review of ad performance
A plan forward, showing us ways to improve and add to existing campaigns
Interested in PPC? Let’s Get Started
Your business deserves more than just transactional solutions - it deserves a true partner that’s invested in your success.
With Ina4’s PPC services, you’ll gain a trusted ally dedicated to driving your sales and helping your business to thrive.
Our pay-per-click advertising specialists are here to help...
Tom Marriott
Digital Marketing Director
Abbie Smith
Paid Media Specialist
Mia Mather
Paid Media Specialist
Ilkim Erbudak
Paid Media Specialist