EG Group
One of the world’s leading independent convenience retailers, offering consistent and customer-focused services across the globe.
– Introduction
About EG Group
EG Group is a global leader in independent convenience retail, with over 20 years’ experience in the sector. One of the fastest growing businesses in the UK, EG Group operates a wide network of forecourts, convenience stores, and food-to-go outlets, serving millions of customers every week.
The Stats
Increased clicks
Impressions
Increased Conversions
– Project objectives
The Challenge
EG Group’s existing corporate website was outdated and no longer fit for purpose. As the business continued to expand rapidly, they needed a digital presence that reflected their scale, professionalism, and ambition.
– Solution
Our Approach
At ina4, we worked closely with EG Group to deliver a complete website redesign. We started with an extensive wireframing process to map out the user journey and ensure every visitor could easily find the information they needed. Once the structure was finalised, we built the new website on Umbraco, a robust web platform that allowed for flexibility, scalability, and ongoing management by the EG Group team. Our approach to this brief was to focus on the creation of a modern, user-friendly website that could support their corporate messaging and grow alongside their business.
The Results: Measurable Success
The result was a modern, professional website that showcased EG Group’s brand and supported their continued growth.
A Better Online Presence
The sleek, modern design positions them as an industry leader and makes a great first impression on visitors to their site.
Happier Customers
The improved user journey makes it easier than ever for customers to find what they’re looking for and get in touch.
Improved Security
The secure e-commerce platform ensured customer trust and compliance with industry standards.
Positive Customer Feedback
Customers praised the new platform’s ease of use and professional appearance, reinforcing the clients reputation for quality.
Enhanced Brand Visibility
The combination of on-site and off-site SEO boosted the clients visibility among their target audience.
Increased Website Traffic
Organic traffic surged as a result of improved search engine rankings, with the client appearing on the first page for several competitive keywords.