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Company News

Google's AI Overviews Are Stealing Your Traffic — Here's How to Fight Back

You've done everything right. Your website is optimised, your content is strong, and you've spent months (maybe years) building up a solid position in Google's search results. And yet, something has quietly shifted. Your organic traffic is down, your click-through rates are falling, and the rankings that used to reliably bring in visitors just aren't delivering like they used to. If this sounds familiar, there's a good chance Google's AI Overviews are partly to blame. Here'

Claire Bolton

Jun 5

How to Write Better Prompts for Your AI-Led Projects

If you've ever typed a question into an AI tool and got back something completely off the mark: too vague, too wordy, or just plain wrong, then you're not alone. Getting useful output from AI isn't just about having the right tools. It's about knowing how to talk to them. That skill has a name: prompt engineering. And whilst it sounds technical, the fundamentals are accessible to anyone - whether you're a business owner, marketing professional, or simply someone who wants to

Claire Bolton

Jun 2

AI Explained: Demystifying AI Use Cases for Marketers

Artificial Intelligence (AI) is everywhere in marketing conversations right now. From conference panels to LinkedIn posts, it can sometimes feel like everyone is talking about AI but few people are explaining it clearly. It's like a crystal ball - it's there for all to see, but what it means and how to use it isn't always clear for people looking into it for the first time. For many UK marketers, AI still feels complicated, technical, or even a little intimidating. But the re

SEO Strategies

Claire Bolton

May 26

E-commerce is changing fast, here's what actually matters in 2026

What's happening with e-commerce? If you work in e-commerce, or rely on it for your business, you'll have noticed that things feel a little different lately. The fundamentals are still there, but the way people find products, buy them, and return them has quietly shifted. Some of it is driven by AI, some by changing consumer behaviour, and some by regulation. Here's a clear-eyed look at what's actually going on, and what it means for e-commerce businesses. So, how is AI chang

SEO Strategies

Claire Bolton

May 22

SEO vs PPC: Which One’s Right for You?

Everyone asks "SEO or PPC?"... But what if I told you it's the wrong question? Google doesn't see your marketing in channels anymore. It sees your brand — your content, your social presence, your reviews, your ads, all of it, and builds a picture of how much to trust you based on the whole. The businesses winning at search in 2026 aren't the ones who picked the right channel. They're the ones who stopped thinking in channels. That said, SEO and PPC do different jobs. Here's h

Digital Marketing

Joshua Lines

Apr 21

Google Is Coming for Back Button Hijackers — Here's What You Need to Know

If you've ever clicked the back button on a website and found yourself redirected somewhere completely unexpected — congratulations, you've been a victim of back button hijacking. It's one of those sneaky tactics that's been lurking in the darker corners of the web for years. And now, Google has officially had enough. As of the 15th of June 2026 , Google will be treating back button hijacking as a spammy marketing practice — meaning sites that use it risk penalties, ranking

SEO Strategies

Claire Bolton

Apr 16

From Rankings to Recommendations: Navigating the AI-Powered Shift in Organic Search

The Search Engine is Dead: Welcome to the Age of AI Recommendations For years, we’ve all known the drill. Need an answer? "Google it." You type in your question and get that familiar list of ten blue links. Getting your business onto that first page was the name of the game, and for a long time, it was the key to success online. But that's all starting to change, and fast. That traditional search page is quickly making way for something new. Instead of you having to hunt thro

SEO Strategies

Tom Marriott

Mar 10

Instagram in 2026: The Marketer's Guide to Reels Links, Hashtag Limits, and the New Algorithm

Introduction: The New Instagram Landscape of 2026 Instagram has come a long way from just being a place for holiday snaps and foodie photos. It's growing up, becoming smarter, and shifting from a platform of casual discovery to one driven by what your customers are actively looking for. For a business owner like you, this is fantastic news. By 2026, we’re seeing three big changes that will reshape how we all use the app. First, clickable links are coming to Reels , making it

Social Media Marketing

Tom Marriott

Mar 10

Avoiding Common SEO Mistakes: Lessons From Real-World Campaigns

Avoiding Common SEO Mistakes: Lessons From Real-World Campaigns To avoid common SEO mistakes, guarantee you address crawl errors and technical issues that can harm visibility. Don't fall into the trap of keyword stuffing or poor content quality, as they can lead to penalties. Consistency in your NAP details is essential for local SEO success. Understand user intent to align your content with audience needs. By refining these strategies, you'll enhance your SEO efforts cons

Digital Marketing

Tom Marriott

Oct 14, 2025