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PPC agency · Manchester & the North West
PPC agency Manchester: make every pound of ad spend count.
Manchester's ad auctions are crowded and clicks aren't cheap. We run Google, Meta, TikTok and LinkedIn ads for Manchester businesses with tracking that shows exactly which ads bring in sales or leads, and every week we cut what isn't working and put more behind what is.
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We'll be in touch within one working day to book your free consultation. Need us sooner? Call 01942 366 420.
In short
Ina4 is a North West PPC agency managing Google Ads, Microsoft Ads, Meta, TikTok and LinkedIn campaigns for Manchester businesses, from the city centre to Salford Quays and Trafford Park. We optimise every week and report on leads, sales and cost per result, on rolling monthly plans. Call 01942 366 420.
Why PPC
In a competitive city, wasted clicks add up fast.
When lots of businesses bid on the same searches, cost per click rises and mistakes get expensive. The answer isn't a bigger budget. It's tighter targeting, negative keywords so you don't pay for clicks that won't buy, landing pages that convert, and tracking that tells you which campaigns actually pay for themselves.
- Every campaign tracked to leads and sales
- Weekly optimisation, not quarterly check-ins
- Rolling monthly agreements with 30 days' notice
What's included
Your complete Manchester PPC service
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Search ads (Google and Microsoft)
When people search for what you sell, your ad is at the top of the page. We target the searches that lead to sales and write ads that get the right people to click.
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Social ads (Meta, TikTok, Snapchat and LinkedIn)
Reach people by interest, location, job title or life stage, with creative made for each platform rather than one ad copied everywhere.
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Display and retargeting
Most visitors don't buy first time. We show your ads to people who've already been on your site, and on sites your customers already visit.
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Reporting
One monthly report across every channel, judged on leads, sales and cost per result, not clicks and likes.
Local relevance
PPC for Manchester's busiest markets.
From professional services in Spinningfields to retail, hospitality and the digital businesses of Ancoats and MediaCity, Manchester businesses compete with national brands for the same customers. We focus your budget on the searches and audiences you can win profitably.
We can target ads at the city centre, particular postcodes, a radius around your business or the whole of Greater Manchester, and add location and call details so people nearby can contact you straight from the ad. We're along the M62 from our Albert Dock office in Liverpool.
Proof
Results, not vanity metrics.
- Return on ad spendTime & Tide
- 10.8x
- Revenue on the same spendTime & Tide
- +116%
- Paid conversionsSunbelt Rentals / Sunbelt Sales
- +225%
Proven results
See all client results
Results we've delivered
How we work
Simple, transparent, built around you
Strategy call
We get to know your business, your customers and what a good lead or sale is worth to you.
Audit and plan
We check your accounts and tracking, then plan where your budget will work hardest.
Launch and test
Campaigns go live with ads, audiences and landing pages tested from the first week.
Optimise and report
Weekly changes, and a monthly report on leads, sales and cost per result.
FAQs
Manchester PPC, your questions answered.
How much does a PPC agency in Manchester cost?
There are two parts: your ad budget, which goes to Google or the social platforms, and our management fee. There's no fixed minimum budget. We'll recommend a realistic one based on your goals and how competitive your market is, and give you a clear quote on a free strategy call.
Clicks are expensive in Manchester. How do you keep costs down?
By not paying for the wrong clicks. We use tight targeting and negative keywords, test ads and landing pages every week, and move budget towards the campaigns with the lowest cost per lead or sale.
Which platforms should Manchester businesses advertise on?
It depends on your customers. Google search catches people already looking. Meta, TikTok and Snapchat suit most consumer brands, and LinkedIn suits B2B. We'll recommend where to start on your strategy call.
How soon will I see results?
Traffic and data start almost as soon as a campaign goes live. Most clients see clicks within days, and lead numbers improve over the first few weeks as we test and refine targeting and creative.
Am I tied into a long contract?
No. We work on rolling monthly agreements with 30 days' notice.
Ready to get more from your ad spend?
Book your free 30 minute strategy call. One team, one roof, one focus: your growth.