← All work Case study: home & interiors / e-commerce

Time & Tide

An independent interiors retailer selling statement furniture, lighting and decor online and in store.

return on ad spend: 10.8x
revenue on the same spend: +116%

Grey-blue lacquered console table with a brass lamp and round mirror in a blush pink hallway

The challenge

Time & Tide sells curated, on-trend furniture and home decor. Its Google Ads account had built up years of legacy campaigns, part of the budget was paying for brand searches from customers who were already looking for it, and spend was spread too thinly to push the products that make the most money.

What we did

We rebuilt Time & Tide's Google Ads around a focused Performance Max and Shopping setup, driven by the product feed, and retired the legacy campaigns. We switched off paid brand search and left brand demand to organic, so every pound of ad budget goes on winning new customers. We then focused spend on the best-selling, higher-value furniture, decor and lighting lines.

Services delivered

Pay Per Click Advertising
Google Shopping & Performance Max

The results

Q3 2026 vs Q3 2025, non-brand

ROAS, up 118% from 5.0x: 10.8x
revenue on the same ad spend: +116%
conversions, roughly 3x the orders: +201%
click-through rate, 2.15% to 3.86%: +79%
clicks: +28%
cost per conversion, £39.80 to £13.12: -67%

Even compared with the full 2025 account, including the paid brand campaign we switched off, revenue held level (+0.7%) and conversions grew 54% on 18% less spend.

The momentum is still building. From Q2 to Q3 2026, revenue rose 27%, conversions rose 57% and ROAS climbed from 9.7x to 10.8x.

On the back of these results, Time & Tide extended the partnership to include SEO and website development with Ina4.

Let's talk

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Tell us what you're aiming for: more customers, more revenue, a stronger brand. We'll get back to you with a clear next step.