← All work Case study: automotive / e-commerce

Rhino Commercial

A UK supplier of van roof racks, ladder systems and accessories, with free fitting at its Wigan depot.

lower cost per click: -41%
more clicks on 32% less spend: +14%

White van fitted with a Rhino KammEdge roof rack

The challenge

Rhino Commercial sells roof racks, ladder systems and accessories for vans from every major manufacturer. Its Google Ads budget was spread across a mix of Search campaigns, several of them underperforming, rather than focused on the products and vehicles that drive sales.

What we did

We restructured Rhino's Google Ads around Performance Max, with a feed-led all-products campaign plus dedicated Ford, Vauxhall and Volkswagen campaigns, and moved bidding to focus on conversion volume. We consolidated the underperforming Search campaigns and moved budget to the product-led campaigns driving sales. In September, we refreshed the ad copy and rebalanced budgets.

Services delivered

Pay Per Click Advertising
Google Shopping & Performance Max

The results

Q3 2026 vs Q3 2025

cost per click, £0.92 to £0.54: -41%
clicks on 32% less ad spend: +14%
impressions, in front of far more buyers: +48%
conversions per pound spent: +18%
cost per conversion, £38.99 to £33.09: -15%
conversions in the quarter: ~200

The result was more traffic and more visibility for a third less spend, with every pound working harder.

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