← All work Case study: equipment hire / e-commerce

Sunbelt Rentals / Sunbelt Sales

One of the UK's largest equipment hire companies.

organic traffic: +42%
overall conversion value: +77%
paid conversions: +225%

Two workers in hard hats and hi-vis passing a tablet beside a green Sunbelt Rentals van

The challenge

After rebranding from A-Plant and bringing several subsidiary brands together, Sunbelt Rentals needed one website that matched its scale. It had to show a large hire catalogue, connect to internal systems, rank for competitive searches and bring in qualified leads from paid ads.

What we did

We worked with senior stakeholders on detailed wireframes, then built the site on Umbraco with a hire catalogue that's easy to browse. Custom development connected it to Sunbelt's back-end systems. Alongside the build we ran SEO, Google Ads campaigns with bid optimisation, and landing pages matched to what people search for.

Services delivered

Website Building (Umbraco development)
Search Engine Optimisation
Pay Per Click Advertising
System integration & custom development
Ongoing digital partnership support

Phase two: e-commerce

Sunbelt Sales

The challenge

Sunbelt Sales, the group's online store, needed more of the right buyers finding its products in search, and paid ads that brought in sales rather than just clicks.

What we did

Building on the main site, we took on Sunbelt Sales and now run its SEO and PPC. We fix technical issues, improve product and category pages, and build content around what buyers search for. On Google Ads, we focus spend on the products that sell and cut wasted clicks. Every month we report on sales and revenue in plain English.