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← All work Case study: convenience retail

EG Group

One of the world's leading independent convenience retailers.

Green EG logo and Euro Garages sign on the glass front of a forecourt building

The challenge

EG Group runs forecourts, convenience stores and food-to-go outlets serving millions of customers a week. Its corporate website was out of date and no longer reflected a business growing this fast.

What we did

We started with wireframes to map the user journey, so every visitor could find what they needed quickly. Then we redesigned and built the site on Umbraco, which the EG team can manage themselves, and backed it with on-site and off-site SEO.

Services delivered

  • Complete website redesign
  • User journey optimisation through wireframing
  • Website development (Umbraco platform)
  • On-site and off-site SEO
EG Group homepage on a desktop monitor
EG Group About Us page on a laptop
EG Group website on a mobile phone
EG Group news article on a tablet
Aerial view of the EG Group headquarters building
EG Group logo
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