OCU Group
A market leader in end-to-end infrastructure engineering across the utilities, digital, and energy sectors.
– Introduction
About OCU Group
OCU Group is one of the UK’s leading utility service providers, known for their excellence and innovation. With a business rapidly expanding through acquisitions, they needed their online presence to reflect their growing stature.
The ina4 team have been working with OCU Group for the past 12 months to improve their online visibility. The goal was clear: to enhance their website’s performance, increase its visibility in search engines, and position OCU as a leader in the utilities industry. Now, we’re helping them take the next step by planning a new website on the Wix Enterprise platform.
The Stats
Increased clicks
+3.8k
Impressions
+109k
Increased Conversions
+8.7%
– Project objectives
The Challenge: Enhancing Online Visibility
OCU Group faced several challenges with their existing website. Despite their position as a major player in the utilities sector, their website wasn’t effectively showcasing their expertise or attracting enough of the right visitors.
As a business with an ambitious growth trajectory, OCU’s website needed to rank well in search engines, drive relevant traffic, and support their larger business goals. Strengthening their online presence was essential to make sure that OCU Group were able to remain competitive in their field.
– Solution
Our Approach
To address these challenges, the ina4 team developed a detailed SEO strategy to optimise OCU’s online visibility. As part of this plan, we looked at:
Research and Understanding
We conducted an in-depth analysis of OCU’s business, their audience, and their existing website. This allowed us to tailor a strategy that aligned with their goals and addressed their pain points.
Technical SEO Improvements
A comprehensive website audit revealed areas for improvement, including fixing broken links, improving page load times, and resolving other technical issues that were holding back their search engine performance.
Optimising Content
We refined on-page elements such as meta descriptions, headers, and page content to make sure that they were aligned with the search behaviour of OCU’s target audience. This made their website more engaging to site visitors and easier for search engines to index.
Building Authority
We implemented on- and off-page SEO to strengthen OCU’s SEO standing, increase their authority and boost their credibility in search results. Throughout this process, we collaborated closely with OCU’s internal team to ensure our SEO efforts were aligned with their business objectives. Regular updates and performance reports kept everyone informed and allowed us to adjust strategies as needed.
The Results: Measurable Success
The SEO work over the past year delivered tangible improvements for OCU Group:
A Website They Can Manage
The client now has full control over their content. They can make updates in minutes, not days, saving time and money.
A Better Online Presence
The sleek, modern design positions them as an industry leader and makes a great first impression on visitors to their site.
Higher Conversion Rates
The intuitive design and streamlined shopping experience led to a significant increase in customer conversions.
Increased Website Traffic
Organic traffic surged as a result of improved search engine rankings, with the client appearing on the first page for several competitive keywords.
Improved Search Rankings
Key service-related terms now rank higher in search results, making the client more visible to their target audience.
Enhanced Foundations
With an optimised website, the client is better positioned to achieve their long-term goals. The improvements in their online visibility have laid the groundwork for the next phase of their digital journey.
Looking Ahead: Building for the Future
The next stage of the project involves rebuilding OCU’s website on the Wix Enterprise platform. This new website will provide a modern, user-friendly design, enhanced functionality, and a CMS that gives OCU full control over their content.
Our team is currently working on the planning phase for this new website. We’re working closely with OCU Group to make sure that their new site aligns with their business goals and works as a strong platform for future growth for the business.
Let’s Work Together
At ina4, we’re passionate about helping businesses like OCU Group to achieve their digital ambitions. Whether it’s improving your online visibility or building a new website, our team is ready to help. Get in touch with us today to discuss how we can support your business in its digital journey.