KershKicks: scaling a premium sneaker store online

KershKicks, a premium retailer specialising in high-end sneakers and streetwear, partnered with the team at Ina4 with the aim of scaling up their online business.

Facing challenges in search engine visibility, rising advertising costs and the need for a secure, user-friendly ecommerce platform, KershKicks was looking for a comprehensive digital strategy.

Through tailored pay-per-click (PPC) campaigns, engaging blog content, search engine optimisation (SEO) and a cutting-edge website redesign, we've worked with KershKicks to help achieve their business goals.

KershKicks approached Ina4 wanting to level up their website. After sitting down with our team, they outlined the areas they wanted to address:

• Site visibility: KershKicks wanted to increase their rankings on search engines, in an effort to attract both new and returning customers.
• Ambitious ad campaigns: the team at KershKicks wanted to overhaul their ad spend, creating campaigns that would show off their products effectively.
• Outdated website: the KershKicks website needed design updates to match their growing ambition.
• Content gaps: KershKicks needed fresh, engaging blog content to build up their brand voice. Their team wanted to catch the attention of like-minded customers on the lookout for updates and information about the latest sneaker trends and releases.

1. Pay-per-click advertising

We developed data-driven PPC strategies tailored to KershKicks' niche audience. We did this by:

• Conducting in-depth audience analysis to identify KershKicks' customer persona.
• Leaning into the client's strong brand identity to convert visitors to the KershKicks site into repeat purchasers.
• Testing multiple versions of ad creatives and copy to maximise conversion value across the client's pay-per-click campaigns.
• Working with the client to roll out seasonal promotional campaigns and capitalise on key commercial periods.
• Optimising the product data feed to enhance product visibility and ad relevance in the auction.
• Analysing product data to maximise return on ad spend.
• Reducing spend on lower-performing products, and redirecting spend to high-potential items.
• Using retargeting to maintain visibility after cart abandonment and create urgency around product availability.

2. Blog content creation

To enhance KershKicks' brand authority and audience engagement, we created a versatile content calendar of optimised blogs:

• Trend analysis: our team helped to produce articles on notable upcoming sneaker releases and events, and styling tips.
• SEO integration: these new blog posts were optimised with targeted keywords to improve search engine rankings for popular niche queries.
• Interactive content: our team worked with KershKicks to help produce listicles, guides and "how-to" posts designed to encourage social media engagement, shares and comments.

3. Search engine optimisation

We executed a comprehensive SEO strategy to improve KershKicks' organic reach. Our team:

• Conducted an in-depth site audit to identify and resolve technical SEO issues.
• Optimised on-page elements, including metadata, headers and internal linking.
• Built high-quality backlinks from reputable sources within the fashion and sneaker industry.
• Implemented local SEO tactics to capture searches for nearby luxury sneaker retailers.

4. Ecommerce website redesign

We transformed KershKicks' website into a secure, modern and conversion-focused ecommerce platform:

• Introduced a sleek, mobile-responsive design that enhanced the user experience.
• Improved site speed to reduce bounce rates and boost SEO performance.
• Streamlined the checkout process to reduce cart abandonment.