SEO Strategies

Artificial Intelligence (AI) is everywhere in marketing conversations right now. From conference panels to LinkedIn posts, it can sometimes feel like everyone is talking about AI but few people are explaining it clearly. It's like a crystal ball - it's there for all to see, but what it means and how to use it isn't always clear for people looking into it for the first time. For many UK marketers, AI still feels complicated, technical, or even a little intimidating. But the re

What's happening with e-commerce? If you work in e-commerce, or rely on it for your business, you'll have noticed that things feel a little different lately. The fundamentals are still there, but the way people find products, buy them, and return them has quietly shifted. Some of it is driven by AI, some by changing consumer behaviour, and some by regulation. Here's a clear-eyed look at what's actually going on, and what it means for e-commerce businesses. So, how is AI chang

Everyone asks "SEO or PPC?"... But what if I told you it's the wrong question? Google doesn't see your marketing in channels anymore. It sees your brand — your content, your social presence, your reviews, your ads, all of it, and builds a picture of how much to trust you based on the whole. The businesses winning at search in 2026 aren't the ones who picked the right channel. They're the ones who stopped thinking in channels. That said, SEO and PPC do different jobs. Here's h

If you've ever clicked the back button on a website and found yourself redirected somewhere completely unexpected — congratulations, you've been a victim of back button hijacking. It's one of those sneaky tactics that's been lurking in the darker corners of the web for years. And now, Google has officially had enough. As of the 15th of June 2026 , Google will be treating back button hijacking as a spammy marketing practice — meaning sites that use it risk penalties, ranking

The Search Engine is Dead: Welcome to the Age of AI Recommendations For years, we’ve all known the drill. Need an answer? "Google it." You type in your question and get that familiar list of ten blue links. Getting your business onto that first page was the name of the game, and for a long time, it was the key to success online. But that's all starting to change, and fast. That traditional search page is quickly making way for something new. Instead of you having to hunt thro