PPC Advertising

Artificial Intelligence (AI) is everywhere in marketing conversations right now. From conference panels to LinkedIn posts, it can sometimes feel like everyone is talking about AI but few people are explaining it clearly. It's like a crystal ball - it's there for all to see, but what it means and how to use it isn't always clear for people looking into it for the first time. For many UK marketers, AI still feels complicated, technical, or even a little intimidating. But the re

What's happening with e-commerce? If you work in e-commerce, or rely on it for your business, you'll have noticed that things feel a little different lately. The fundamentals are still there, but the way people find products, buy them, and return them has quietly shifted. Some of it is driven by AI, some by changing consumer behaviour, and some by regulation. Here's a clear-eyed look at what's actually going on, and what it means for e-commerce businesses. So, how is AI chang

Everyone asks "SEO or PPC?"... But what if I told you it's the wrong question? Google doesn't see your marketing in channels anymore. It sees your brand — your content, your social presence, your reviews, your ads, all of it, and builds a picture of how much to trust you based on the whole. The businesses winning at search in 2026 aren't the ones who picked the right channel. They're the ones who stopped thinking in channels. That said, SEO and PPC do different jobs. Here's h