Claire Bolton

Sometimes you cannot wait months to be found. You have launched something new, you have a busy season coming up, or you simply need enquiries landing this week rather than next quarter. This is exactly where PPC earns its keep. It is another of those terms thrown around without much explanation, so here is a clear look at what PPC is, how it actually works, and how to make sure your budget is doing something useful. What Is PPC? PPC stands for pay-per-click. It is a form of paid advertising...

You might have been using AI to help with your content. Maybe it drafts a first outline for a blog, tidies up a product description, or even does the final spelling and sanity checks at the end to make sure it's ready to go. Over the past couple of years, AI content has quietly become a normal part of how a lot of businesses work. Earlier this month though, this has all changed. As of August 2nd 2026, all new Claude models released by Anthropic (as well as other models from major AI...

You've done everything right. Your website is optimised, your content is strong, and you've spent months (maybe years) building up a solid position in Google's search results. And yet, something has quietly shifted. Your organic traffic is down, your click-through rates are falling, and the rankings that used to reliably bring in visitors just aren't delivering like they used to. If this sounds familiar, there's a good chance Google's AI Overviews are partly to blame. Here's what's...