Claire Bolton

If you run Google Search campaigns, something changed on your account this month. From 1 September 2026, Google began automatically upgrading Search campaigns that use campaign-level broad match or standalone automatically created assets over to AI Max. The rollout is gradual across the month, and Dynamic Search Ads are lined up to follow into early 2027. For a lot of accounts, this is happening in the background whether or not anyone clicked "apply". So it is worth understanding what AI Max...

Sometimes you cannot wait months to be found. You have launched something new, you have a busy season coming up, or you simply need enquiries landing this week rather than next quarter. This is exactly where PPC earns its keep. It is another of those terms thrown around without much explanation, so here is a clear look at what PPC is, how it actually works, and how to make sure your budget is doing something useful. What Is PPC? PPC stands for pay-per-click. It is a form of paid advertising...

You might have been using AI to help with your content. Maybe it drafts a first outline for a blog, tidies up a product description, or even does the final spelling and sanity checks at the end to make sure it's ready to go. Over the past couple of years, AI content has quietly become a normal part of how a lot of businesses work. Earlier this month though, this has all changed. As of August 2nd 2026, all new Claude models released by Anthropic (as well as other models from major AI...