Claire Bolton

You've done everything right. Your website is optimised, your content is strong, and you've spent months (maybe years) building up a solid position in Google's search results. And yet, something has quietly shifted. Your organic traffic is down, your click-through rates are falling, and the rankings that used to reliably bring in visitors just aren't delivering like they used to. If this sounds familiar, there's a good chance Google's AI Overviews are partly to blame. Here's what's...

If you've ever typed a question into an AI tool and got back something completely off the mark: too vague, too wordy, or just plain wrong, then you're not alone. Getting useful output from AI isn't just about having the right tools. It's about knowing how to talk to them. That skill has a name: prompt engineering. And whilst it sounds technical, the fundamentals are accessible to anyone - whether you're a business owner, marketing professional, or simply someone who wants to get more out of...

Artificial Intelligence (AI) is everywhere in marketing conversations right now. From conference panels to LinkedIn posts, it can sometimes feel like everyone is talking about AI but few people are explaining it clearly. It's like a crystal ball - it's there for all to see, but what it means and how to use it isn't always clear for people looking into it for the first time. For many UK marketers, AI still feels complicated, technical, or even a little intimidating. But the reality is much...