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← All work Case study: funeral services

Scotmid Funerals

An established funeral service provider operating across Edinburgh and Central Scotland.

more conversions
+41%
click-through rate
4x
A purple thistle flower against a soft purple background

The challenge

Scotmid Funerals' old WordPress site was hard to use on mobile, had accessibility gaps and was difficult to update. Service pages were unclear, important services like funeral plans weren't explained in enough depth, and SEO opportunities were being missed.

What we did

We audited the content, restructured how people find each service, and designed an accessible, modern interface with fuller information on key services. We rebuilt the site on WordPress and Elementor, mobile-first, so the team can update it themselves. We also run Scotmid's Google Ads, focused on non-brand searches from families looking for funeral services across Edinburgh and Central Scotland.

Services delivered

  • Website redesign and development
  • User experience optimisation
  • SEO implementation
  • Pay Per Click Advertising
  • Content strategy and expansion
  • Ongoing maintenance and performance monitoring

The results

Q3 2026 vs Q3 2025, non-brand

conversions, 686 to 969
+41%
clicks
+87%
click-through rate, 0.75% to 3.30%
4x
cost per click, £1.79 to £1.64
-8%

That's 283 more local families getting in touch in a single quarter, with each click costing less than before.

Scotmid Funerals homepage on a desktop monitor
Scotmid Funerals Direct Cremation Pre-paid Funeral Plan page on a laptop
Scotmid Funerals About Us page on a mobile phone
Scotmid Funerals Choosing the Type of Funeral page on a tablet
Woman sitting at a table reading a document
Scotmid Funerals and Co-op logo
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