GAP Group

When GAP Hire Solutions, the UK's largest independent hire company, approached the team at Ina4, they were at a crossroads.

They had built an incredible reputation in the plant hire industry, but their online presence felt outdated. Their competitors were gaining ground, and their old website, built on a clunky, proprietary content management system, was holding them back.

The team at GAP Group wanted more than just a new website. They wanted a digital solution that matched the ambition of their business, put them ahead of the competition, and gave them the tools to manage their own online content with ease.

GAP Hire Solutions had a lot going for them: a stellar reputation, a strong client base and an impressive range of equipment hire services. But their website needed an update to match the powerhouse behind it.

The brief presented several things that needed to be addressed, including:

• Outdated design: the old website was a bit behind the times and didn't reflect the dynamic, modern company GAP Hire Solutions had become.
• No control over content: their old website was built on a proprietary CMS, meaning the GAP Group team had to rely on their previous site host every time they wanted to make a change. This made updating content time-consuming, expensive and frustrating.
• Poor user experience: the site wasn't intuitive to navigate, which left potential customers confused or, worse, heading straight to competitors.

The stakes were high, and GAP Hire Solutions needed a partner who could deliver all that they were asking for and more, with a new website that didn't just look good but performed brilliantly.

GAP Hire Solutions needed a complete overhaul of their website, one that would empower them to manage their online presence and set them up for long-term success. Here's how we made it happen:

• A website that works for them: we recommended moving their website to Umbraco, a flexible and user-friendly content management system. Umbraco isn't a proprietary CMS, so it gives the team at GAP Hire Solutions the independence they wanted. They can update their website, add new content and make changes whenever they need to, without unnecessary delays.
• A fresh look and feel: starting with wireframes, we worked closely with GAP Hire Solutions to design a site that was modern, clean and easy to navigate. Every detail, from the layout to the colour scheme, was designed to showcase their brand and make it effortless for customers to find what they need.
• A better user journey: we rethought the website from the ground up, focusing on redesigning and improving the customer journey. The new site makes it simple for visitors to explore their services, find the right equipment and get in touch.
• Optimised for growth: beyond the website build, we partnered with GAP Hire Solutions to help improve their visibility online. With smart, ongoing SEO strategies, we've worked with them to reach more customers and generate more enquiries.