Get in touch
← All work Case study: aesthetics clinic

Dermal Clinic

A well-established aesthetics clinic in Edinburgh, offering facial, body and skin treatments.

more clicks
+10%
search impressions
100,000
more conversions
+88%
A woman with her eyes closed receiving a facial skin treatment in a clinic

About Dermal Clinic

Dermal Clinic is a well-established aesthetics clinic based in Edinburgh, offering a wide range of facial, body and skin treatments. Known for their professionalism and welcoming approach, the team combine medical expertise with a personal touch, making them one of the most trusted names in their field.

The challenge

When Dermal Clinic decided to refresh their brand, they knew their website needed to follow suit. The clinic wanted a digital presence that did more than list treatments: it needed to guide visitors through an educational journey, building understanding as well as confidence.

On top of this, it was vital that the new site showcased Dermal Clinic's reputation, with awards and accolades positioned clearly to inspire trust from the outset.

What we did

We partnered closely with Dermal Clinic to design and develop a website that aligned seamlessly with their new brand. Built on the SilverStripe CMS, the site balances style with functionality, offering a smooth user experience while being easy for the clinic team to update.

Services delivered

  • Website design and development (SilverStripe CMS)
  • Design aligned with the new brand
  • Treatment pathways and educational content structure

The results

Clear treatment pathways and informative content help visitors explore services in depth, while trust signals such as awards are placed front and centre to highlight Dermal Clinic's expertise. The result is a modern, professional website that reflects the quality of care patients can expect in clinic.

  • Clear treatment pathways

    Visitors are guided through each treatment in depth, building understanding as well as confidence.

  • Trust from the outset

    Awards and accolades are placed front and centre to highlight Dermal Clinic's expertise.

  • Easy for the team to update

    Built on SilverStripe, so the clinic team can keep the site up to date themselves.

Let's talk

Let's grow your business together

Tell us what you're aiming for: more customers, more revenue, a stronger brand. We'll get back to you with a clear next step.