Empowering Your Website’s Success with Technical SEO

At Ina4, we know websites. A great website is so much more than just your digital space – it’s a way to promote your business digitally and can be a powerful toohat helps you to connect with your customer base. But with the best will in the world, even the most engaging, visually appealing of websites will struggle to do well if you don’t have a solid technical foundation behind you.

With our technical SEO services, you can rest assured that you’ll get the best of both worlds for your website – making sure that your business is both visible and functional. With over 20 years of combined expertise, we’ll will work with you to offer tailored guidance to make sure that your website’s technical aspects are working to the highest of standards.

What is Technical SEO?

Technical SEO focuses on the behind-the-scenes elements that influence how search engines crawl, index, and rank your website. By improving your website’s technical SEO, we’ll work with you to make your site easily understood by search engines to understand and user-friendly for your visitors.

Our Technical SEO Services

Site Speed Optimisation

Load speed is one of the most important website metrics when it comes to keeping both search engines and users happy. Our team will go through your site and fine tune it to reduce the total load times – as well as optimising other core web vitals – so your customers can continue to have a good experience while browsing.

Making your site mobile friendly

With the rise of smartphones, the majority of us are browsing the web on mobile devices. Because of this, Google now prioritises the indexing of a page’s mobile version over the desktop version. Our team makes sure that your website is fully optimised for mobile users.

Adding structured data

We’ll categorise your site’s content with structured data that lets search engines know exactly what kind of data is being represented. This will make your site more visible and increase the chance of a page being listed in Google snippets and features.

Site organisation

Making sure your site structure is well organised is key in keeping it accessible for Google and other search engines. With pagination, sitemaps and robots.txt rules, we can keep your site structure tidy so that your site can more easily appear in search rankings.

Fixing duplicate content issues

Having duplicated content on your website can confuse search engines and harm rankings. Our team look through your site to find any doubled content and work to resolve these issues to maintain your site’s integrity.

HTTPS and Security Protocols

Secure websites tend to rank better, because they’re more trusted by users. As part of our technical services, our team ensures that your site has the correct security certificates, building you up as a reputable site to potential customers.

Error Monitoring and Fixes

To a user browsing the web, there’s nothing worse than a site that isn’t working properly. Things like broken links and server errors only serve to frustrate users and hurt rankings. This is why we proactively monitor and resolve any site errors as part of our technical services to keep your website in top shape.

The Importance of Getting Technical SEO Right

When technical SEO is neglected, even the best content strategy can fail. Search engines may struggle to understand your website, pages may take too long to load, and potential customers may leave before they even engage with your content.

Don’t leave your website’s performance to chance. Get in touch with our friendly team and we’ll work with you to help you build a strong technical foundation, and a site that’s both captivating and functional.