PPC Audits: Unlocking Your Pay-Per-Click Potential with Ina4

At ina4, we understand that email marketing isn’t just about sending emails—it’s about sending the right emails to the right people at the right time. Our team will work with you on email campaigns that take the stress out of the process. Whether you’re looking to grow your subscriber list, improve customer engagement, or boost conversions, our expert team has you covered.

What is a PPC Audit?

Think of a PPC audit as a way to check and evaluate the performance of your digital advertising campaigns. During the audit process, our team will conduct a detailed analysis of your accounts, campaigns, and strategies to identify:

• What’s Working: Which campaigns, keywords, and ad creatives are driving the best results?

• What Needs Improvement: Are there inefficiencies, wasted ad spend, or untapped opportunities?

• Opportunities for Growth: How can we leverage insights to enhance performance and scale your efforts?

This process includes reviewing everything from keyword targeting and ad quality to budget allocation and performance metrics.

How We Audit Your PPC Campaigns

When Ina4 conducts a PPC audit, we leave no stone unturned. Our comprehensive process ensures we examine every aspect of your campaigns to uncover insights and opportunities. Here’s what we focus on:

1. Account Structure

A well-organized account is the foundation of a successful PPC campaign. We evaluate:

• Campaign and ad group structure to ensure it’s logical and efficient.

• The use of segmentation to target specific audiences or goals effectively.

2. Keyword Performance

 Keywords drive your campaigns, but not all perform equally. We analyse:

• Which keywords are delivering results and which are wasting budget.

• Opportunities for new keywords or negative keywords to refine targeting.

3. Ad Quality and Relevance

Ad copy is crucial for engagement and conversions. We assess:

• The relevance and effectiveness of your ad copy in attracting clicks.

• Quality Scores to understand how well your ads align with targeted keywords.

• Opportunities for A/B testing to improve performance.

4. Targeting and Audiences

Reaching the right people is key. We review:

• Geographic, demographic, and behavioral targeting settings.

• Audience segmentation and remarketing lists to ensure precision.

5. Bid Strategies and Budget Allocation

Every pound of your ad budget should drive meaningful results. We evaluate:

• Whether your bidding strategy aligns with your goals, such as conversions or brand awareness.

• How your budget is distributed across campaigns and whether adjustments could improve efficiency.

6. Conversion Tracking and Analytics

Measuring success is impossible without accurate data. We check:

• Tracking setup to ensure you’re capturing all relevant conversions.

• Whether your KPIs are clearly defined and aligned with business objectives.

7. Landing Pages

PPC success doesn’t stop at the ad—it extends to the user’s experience. We analyse:

• Landing page relevance and quality to ensure they align with ad messaging.

• Conversion rate optimisation opportunities to turn clicks into customers.

8. Competitor Insights

Understanding your competition helps you to stay ahead. We investigate:

• How your campaigns compare to competitors in terms of visibility and performance.

• Opportunities to differentiate or exploit gaps in the market.

By covering all these areas, we ensure your PPC campaigns are not just functional but optimised to deliver maximum impact. With Ina4, you’ll have a clear picture of where you stand and a roadmap for where to go next.

Why Choose Ina4?

At Ina4, our mission is a simple one – to make PPC, SEO and Web Development simple and accessible for everyone we work with. Consider us as an extension of you – we act as your external digital department, providing you with solutions and support so you can focus on the business side of things.

We’re just as invested in your success as you are – our team will work with you on a strategic PPC campaign, taking you through the whole process so that you get the maximum impact.