Time and Tide
Time and Tide
– Introduction
About Time & Tide
Time & Tide Stores is a long-standing, trusted brand in home interiors and furnishings, with store locations across Edinburgh, Glasgow, and East Lothian.
While their in-store reputation was strong, Time & Tide recognised the growing importance of e-commerce and digital marketing in driving sales. They approached Ina4 to support their online growth, improve website performance, and optimise paid advertising to maximise ROI, particularly during key seasonal periods such as Black Friday and Christmas.
The Stats
Increased clicks
Impressions
Increased Conversions
– Project objectives
The Challenge
Time & Tide Stores faced a complex set of challenges:
Website Performance & Maintenance – Their Magento platform required regular updates, bug fixes, and ongoing technical support to ensure stability, security, and speed.
Mobile Accessibility – With a growing number of customers shopping via mobile devices, a seamless mobile experience was critical.
Conversion Optimisation – While traffic was steady, the website’s design and UX needed improvement to convert visitors into buyers more effectively.
Digital Marketing Efficiency – Their advertising campaigns required careful optimisation and tailored messaging to maximise ROI.
Seasonal Campaigns – Success during high-demand periods depended on well-targeted, visually compelling, and highly relevant campaigns.
For our team, the challenge was to deliver a fully integrated solution for Time & Tide, where website development, UX, and digital marketing worked together to drive measurable business results.
– Solution
Our Approach
Ina4 took a hands-on approach to enhance the Time & Tide online store. We worked with Time & Tide to provide ongoing development and maintenance for their Magento site. With optimisations for mobile accessibility website speed, conversion rate, and other user experience enhancements, we worked to create a fast, user-friendly, and reliable website that encouraged purchases while reflecting the quality of Time & Tide’s in-store experience.
Alongside web development, our team drew up a custom marketing strategy for Time & Tide to combine data-driven analysis with creative campaign management. To align with monthly ad campaign reviews, we crafted engaging, persuasive ad copy aligned with Time & Tide’s brand voice for segmented ad campaigns. We also developed themed campaigns for seasonal events like Black Friday and Christmas.
The Results
By combining technical website enhancements with targeted marketing campaigns, Ina4 created a system where the website and advertising channels reinforced each other to drive growth. With a faster, optimised website, enhanced mobile experience, and data driven insights, Time & Tide are now set up with a platform that will support growth for their online stores.
Higher Conversion Rates
The intuitive design and streamlined shopping experience led to a significant increase in customer conversions.
Increased Website Traffic
Organic traffic surged as a result of improved search engine rankings, with the client appearing on the first page for several competitive keywords.
Improved Search Rankings
Key service-related terms now rank higher in search results, making the client more visible to their target audience.
Ready to increase your digital presence?
Whether you’re looking to redesign your website, enhance your e-commerce platform, or launch data-driven digital marketing campaigns, Ina4 can help you bring your vision to life.
Speak to our team today to see how we can support your design, development, and digital marketing needs — and help your business grow online.