Serenity Poynton
Advanced Skin & Beauty care.
– Introduction
About Serenity Poynton
Serenity, an advanced skin and beauty clinic based in Poynton, Cheshire, is renowned for creating a luxurious, calming experience for its clients. When it came to their online presence, they wanted a website that truly reflected the premium quality of their treatments and the relaxing atmosphere of their clinic.
That’s where we came in. At ina4, we specialise in creating websites that not only look great but also work effortlessly behind the scenes. Serenity approached us to help them refresh their website, and we were excited to collaborate on a solution that met their needs.
The Stats
Increased clicks
10%
Impressions
100,000
Increased Conversions
25%
– Project objectives
The Challenge
Serenity had been using a WordPress website for several years, and while it had served them well, they felt it was time for a change. They wanted a website that would better reflect their sleek and sophisticated branding, while also being easier to manage day-to-day.
The team at Serenity wanted a fresh, modern design to align with their professional identity, along with a simpler platform that would allow them to make updates quickly and independently.
– Solution
Our Solution
After getting to know Serenity’s goals and priorities, we recommended moving their website to Wix. This platform was a perfect fit for their needs, offering:
A Sleek and Modern Design: We had the creative flexibility to design a visually stunning website that captured Serenity’s calming and professional vibe.
Ease of Management: Wix Studio's intuitive content management system (CMS) would make it simple for Serenity’s team to update the site whenever they needed, without relying on outside help.
Cost Efficiency: Transitioning from WordPress to Wix Studio also helped streamline ongoing costs, providing a budget-friendly solution that didn’t compromise on quality.
How We Made It Happen
We started by sitting down with the Serenity team to get a better understanding of the brief and talk more about our business partnership. We discussed their vision for the new site, and made some suggestions of our own to make sure that everyone could be happy with the finished product. These conversations helped us create a design that was not only functional but also refined and reflective of their brand identity.
From there, we got to work:
Creating a Brand-Aligned Design: Using soft colours, clean layouts, and branded imagery, we designed a website that embodies Serenity’s ethos—calm, welcoming, and professional.
Building with Simplicity in Mind: The Wix platform allowed us to design a website that looks amazing while remaining incredibly user-friendly for Serenity’s team.
Smooth Migration: We carefully moved essential content from their previous WordPress site to the new Wix platform, ensuring a seamless transition between sites.
A Website That Works as Beautifully as It Looks
The new Serenity website is everything the clinic wanted: modern, calming, and easy to use for both their team and their customers. Here’s what they gained:
A Website They Can Manage
The client now has full control over their content. They can make updates in minutes, not days, saving time and money.