Scotmid Funerals
A long-established funeral service provider supporting communities across Edinburgh and Central Scotland.
– Introduction
About Scotmid Funerals
Scotmid Funerals is a long-established funeral service provider supporting communities across Edinburgh and Central Scotland. With multiple premises and a strong local presence, they offer compassionate, professional care during some of life’s most sensitive moments.
As digital expectations evolved, Scotmid Funerals recognised the need to modernise their website — improving accessibility, usability, and content clarity while building a platform that could support long-term marketing growth.
The Stats
Increased clicks
Impressions
Increased Conversions
– Project objectives
The Challenge
The client's previous WordPress website had become outdated in both appearance and performance, creating friction for users searching for essential information and services from Scotmid Funerals.
Key challenges included:
Poor mobile experience and accessibility limitations
Difficult internal content management
Unclear service journeys for visitors
Limited content depth for high-value services such as funeral plans
Missed opportunities for organic visibility and conversions
The goal was not simply a redesign — but a complete transformation of the digital experience.
– Solution
Our Approach
From discovery through to delivery, the focus was on combining user experience design with strategic content and performance optimisation to help Scotmid Funeral get the website they envisioned.
The ina4 team:
Audited existing content and site usability
Restructured service journeys for clarity and conversion
Designed a clean, modern interface focused on accessibility
Planned new content expansions for key service areas
Developed the site for scalability and long-term support
The Results
Our team developed the website using WordPress and Elementor, allowing for a flexible design and easy ongoing updates. We focused on making the site fully responsive, working to create mobile-first layouts, and to providing ongoing website maintenance, content optimisation, and performance monitoring. We continue to support Scotmid Funerals with their website, ensuring that their digital platform remains secure, fast, and effective with conversions long term.
A Website They Can Manage
The client now has full control over their content. They can make updates in minutes, not days, saving time and money.
Improved Visibility
Our SEO work is paying off, with more people finding the client through search engines and making enquiries.
Happier Customers
The improved user journey makes it easier than ever for customers to find what they’re looking for and get in touch.
Higher Conversion Rates
The intuitive design and streamlined shopping experience led to a significant increase in customer conversions.
Increased Website Traffic
Organic traffic surged as a result of improved search engine rankings, with the client appearing on the first page for several competitive keywords.
Improved Search Rankings
Key service-related terms now rank higher in search results, making the client more visible to their target audience.