Complete Pump Supplies
UK's leading supplier of Domestic and Commercial Building Services Products and Pipeline Equipment.
The Stats
Increased clicks
10%
Impressions
100,000
Increased Conversions
99%
– Project objectives
The Challenge
When we first met Complete Pump Supplies, their eCommerce website was struggling. Built on Magento, the site had become painfully slow and was in a state of disrepair. This wasn’t just a technical problem – it was directly impacting sales, with significant orders being lost because of poor website performance.
On top of this, their digital marketing was hampered by a lack of visibility. Google Ads were running without proper attribution in place, meaning the team had no clear view of which campaigns were generating a return. Without accurate data, it was impossible to make confident marketing decisions
– Solution
Our Approach
Our approach focused on assessing whether or not the existing website could be salvaged. While we worked on improving the performance of the site in the short term, it quickly became clear that the only sustainable fix was a complete site rebuild.
The Results
We created a brand new Magento website from the ground up, with a modern front end designed for both performance and ease of use. The result was a site that not only looked the part but finally worked the way it should – fast, reliable, and ready to support growth.
On the marketing side, we implemented full 360-degree attribution tracking for their Google Ads campaigns. This gave Complete Pump Supplies complete visibility over where their ad spend was going, and more importantly, what return it was delivering. With solid data to back up decisions, their marketing budget could be used far more effectively.
Improved Visibility
Our SEO work is paying off, with more people finding the client through search engines and making enquiries.
Happier Customers
The improved user journey makes it easier than ever for customers to find what they’re looking for and get in touch.
Improved Security
The secure e-commerce platform ensured customer trust and compliance with industry standards.
Enhanced Brand Visibility
The combination of on-site and off-site SEO boosted the clients visibility among their target audience.
Higher Conversion Rates
The intuitive design and streamlined shopping experience led to a significant increase in customer conversions.
Increased Website Traffic
Organic traffic surged as a result of improved search engine rankings, with the client appearing on the first page for several competitive keywords.