Frequently asked questions
Which platforms should I advertise on?
It depends on who your customers are. Google search catches people who are already looking. Meta, TikTok and Snapchat suit most consumer brands, and LinkedIn suits B2B. We'll recommend where to start based on your audience and goals.
How soon can I see results?
Traffic and data start almost as soon as a campaign goes live. Most clients see clicks within days, and lead numbers improve over the first few weeks as we test and refine targeting and creative.
Is there a minimum ad budget?
There's no fixed minimum, but your budget affects how much traffic and data you'll get. We'll help you set a realistic budget based on your goals, your competitors and the return you expect.
Do you manage the ads and optimisation for me?
Yes. We handle everything from setup and ad writing to ongoing improvements and tracking, including refining targeting, search terms and creative, and adding negative keywords so you don't pay for clicks that were never going to buy.
Am I tied into a long contract?
No. We work on rolling monthly agreements with 30 days' notice.
How do you measure success?
By business results, not clicks or likes: conversions, cost per lead, return on ad spend and overall profit from the campaigns. You'll get a clear report every month.