← All services Paid media

More sales and leads from every pound you spend

We run Google, Meta, TikTok and LinkedIn as one, with tracking that shows exactly which ads bring in sales or leads. Every week we cut what isn't working and put more behind what is, and we'll always tell you straight.

What we run

Search ads (Google and Microsoft)

When people search for what you sell, your ad is at the top of the page. We target the searches that lead to sales and write ads that get the right people to click.

  • Keyword research based on how your customers search.
  • Ad copy that matches what people are looking for.
  • Negative keywords so you don't pay for clicks that won't buy.
More about Search Ads

Social ads (Meta, TikTok, Snapchat and LinkedIn)

Reach people by interest, location, job title or life stage, with creative made for each platform rather than one ad copied everywhere.

  • Meta and TikTok for consumer brands, LinkedIn for B2B.
  • Image, video and lead-form ads built for each placement.
  • Testing to find the audiences and creative that convert.
More about Social Media Ads

Display and retargeting

Most visitors don't buy first time. We show your ads to people who've already been on your site, and on sites your customers already visit.

  • Retargeting across search, social and display.
  • Graphics and messages that stand out.
  • Regular monitoring of how each campaign is doing.
More about Display Ads More about Retargeting Campaign

Reporting

One monthly report across every channel, judged on leads, sales and cost per result, not clicks and likes.

  • Conversions, cost per lead and return on ad spend.
  • What we changed this month and why.
  • Plain English, with no jargon.
What clients say

Client testimonials

Always going beyond, attentive to client needs and proactive… what more could you ask for?

Manor Interiors

Great design, functionality and service.

Sutton Kersh Estate Agents

I have been very impressed with Tom, Andy and Cath. The service has been excellent.

The Ark Marketing and Media

Why work with Ina4

Technical expertise

Specialists from some of the world's leading businesses, now working on yours.

Plain English, no jargon

We explain what we're doing and why in plain language, with no fluff.

Dedicated account management

People who know your business, keep projects on track and are always a call away.

Growth, again and again

We track what matters to your business and keep improving it, so growth keeps coming.

Frequently asked questions

Which platforms should I advertise on?

It depends on who your customers are. Google search catches people who are already looking. Meta, TikTok and Snapchat suit most consumer brands, and LinkedIn suits B2B. We'll recommend where to start based on your audience and goals.

How soon can I see results?

Traffic and data start almost as soon as a campaign goes live. Most clients see clicks within days, and lead numbers improve over the first few weeks as we test and refine targeting and creative.

Is there a minimum ad budget?

There's no fixed minimum, but your budget affects how much traffic and data you'll get. We'll help you set a realistic budget based on your goals, your competitors and the return you expect.

Do you manage the ads and optimisation for me?

Yes. We handle everything from setup and ad writing to ongoing improvements and tracking, including refining targeting, search terms and creative, and adding negative keywords so you don't pay for clicks that were never going to buy.

Am I tied into a long contract?

No. We work on rolling monthly agreements with 30 days' notice.

How do you measure success?

By business results, not clicks or likes: conversions, cost per lead, return on ad spend and overall profit from the campaigns. You'll get a clear report every month.

Let's talk

Let's grow your business together

Tell us what you're aiming for: more customers, more revenue, a stronger brand. We'll get back to you with a clear next step.