Google ranking factors are changing all the time and there seems to be an increasing focus on content, uniqueness, device friendliness and social sharing, and online reviews.
Search Engine Optimisation, and any other forms of digital marketing for that matter, can often be a daunting concept. However, our digital marketing team will guide you through the best options for your strategy, budget, and ultimately, your business. No jargon - just clear transparent results.
Global, national or local - wherever your marketplace, Ina4’s fully featured, secure and extendable e-commerce system will give your customers a great shopping experience that is second to none!
Building your website is only the start of the journey. As your competitors move and evolve, so must you. Ongoing management of your site is crucial to search engines and customers alike and ensures a return on your initial investment for years to come.
Brand Development, Graphic Design & Print
We realise there is a world outside the web and that a good marketing plan often requires a mix of collateral. Our design-for-print team have years of experience aligning your off-line strategy with your on-line one.
One size does not fit all and nowhere is this truer than the property market. Multiple specialist software suppliers and unique industry-specific requirements, mean Ina4's specialist knowledge of this sector - gained over 25 years of working in the industry, make us the go-to digital and print property partner.
Web Design & Development
Crafted around your brand. Accessible, logical, mobile friendly and search engine receptive.
Responsive website design
Desktop, tablet, mobile, we cannot second guess how your site will be viewed – what we can do is ensure it works on all devices, in all browsers, all the time.
Hand crafted websites
Your business is unique and so are our designs, we build sites from the ground up with a fresh design and a bespoke approach. No web templates here!
Websites from start to finish... and beyond
From concepts to completion we guide you through the whole process of designs, content, build and hosting. Keeping you informed at every milstone.
A standalone mobile site to compliment your existing site offers an economical approach to tap into the ever increasing smartphone and tablet browser market.
Guessing isn't an option - We analyse your competitors, your marketplace and your options to ensure we deliver you a market leading solution.
The web is a wonderful place but often throws up surprises. What you search for is often very different to what your customers search for, our role is to bridge that gap to ensure the meeting of 2 minds.
Digital Marketing & SEO
Solution savvy and results driven. We plan, build and execute marketing strategies aligned to your goals and objectives.
Search Engine Optimisation (SEO)
The marketing discipline where we focus on growing visibility in organic (non-paid) search engine results. We encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase the awareness of your site in search engines.
There are many aspects to online marketing, from the words on your pages to the way you communicate with readers and customers alike. Sometimes it’s simply a matter of making sure your site is structured in a way that search engines understand, activating Google+ or Bing places – it’s just what we do!
Google Adwords (PPC)
Our objective with any PPC campaign is to understand your objectives, establish the anatomy for your adwords campaign, monitor your spend and analyse your results. In effect we will deliver a targeted, results driven campaign based around your key objectives, delivered in a cost effective manner.
Conversion Rate Optimisation (CRO)
It’s one thing delivering traffic to your website but what happens next? We will analyse your traffic, identify both negative and positive trends of behavior and adjust and react accordingly.
Clients are fickle! that's why it's important you regularly communicate with your audience - in this respect data is king! We produce well-structured e-communication collateral that gathers data and reaches your audience quickly, economically and professionally.
Doing social media right is a fast and great way of communicating with your potential audience, raise awareness of your business and drive traffic to your website. Doing it wrong can be disastrous. We build your platforms, advise on content and guide you in the right direction.
Estate Agents, Letting Agents, Property Auctions
Estate agents, Letting agents, Commercial agency or Property auctioneer, whatever hat you wear we understand your business.
Property Data Integration
Vebra, Alcium, Reapit, Lapams, Jupix, Expert Agent ...We have worked closely with all major property software suppliers to fully integrate your back office systems into your front end offering. Dynamic feeds to populate your website can update daily, hourly or in real time, so your site is never out of date.
Content Management Systems
No software? No problem!
Our content management platform gives you full control of your site to add and delete properties as and when required. Update prices, swap pictures, or just simply tweak as you see fit.
Site gets built, properties go live – now what?
Property is a competitive business so standing out from the crowd, generating that market appraisal or attracting that landlord is the key to success. Targeted, well produced and effective on-going marketing – it’s what we do.
Design for web and design for print are two very different animals - that's why we have both graphic designers and web designers working hand in hand. We ensure whatever collateral we produce for you it works both on and off-line.
Print is dead - Long live Print!
We still believe that print has its place and ironically the rise of the internet continues to drive a demand for print. Good print has a tactile nature and a perceived value that cannot be obtained on-line, so whether its a property auction catalogue, a bespoke set of particulars or just a for sale board, we give it as much care and attention as we would one of our websites.
One branch operations to multi-branch, multi-disciplined agents, we understand they are not all the same. Lettings software is different to your sales software which in turn is different to your auction software - not a problem, we configure our solution to match your situation, after all why would you have the tail wagging the dog!
Ok, sorry to disappoint, but this post isn’t really that much to do with Game of Thrones (my bad!). However, winter actually is coming (although, as with Game of Thrones, it feels like winter has been here for a while already in the UK now), and you do actually need to make sure you’re prepared, SEO-wise, for 2018...
Yes really, this is the reaction I get on a regular basis whenever my job is mentioned. Seriously, if you asked any of my friends or family what I do for a living, I don’t think any of them could give you an answer better than “something to do with Google”.
I think there has always been a little speculation over whether Google use some kind of a “quality score” for their organic listings, as well as their ads.