What does the future bring for estate and letting agents and their digital efforts? Are property portals like RightMove & Zoopla going to take over? Our Digital Marketing manager has been looking into the future of the property industry.
Personal information is collected by Ina4 Media Limited for and on behalf of Ina4 Media Limited only.
We collect personally identifiable information about you (your "Data") through:
- the use of enquiry and registration forms
- when you purchase any of our products or services
- the provision of your details to us either online or offline
The elements of your Data that we collect may include:
- Job title
- Company name
- Company address, phone and fax number
- Home address and phone number
- Mobile telephone number
- E-mail address
- Payment details such as credit card information
If you are an ina4.com subscriber we may also collect information regarding your use of the service.
Use and Disclosure of Personal Information
We use your Data for purposes which may include:
- conducting market research surveys
- running competitions
- providing you with information about products and services we offer (if you agree to receive such information)
- sharing your Data with third party organisations who offer products or services which we feel may be of interest to you (providing you agree to receive such information)
If you wish to receive information about Ina4 Media Limited products or services or from other carefully selected organisations about products or services they offer, please indicate your preferences using the consent boxes when providing us with your Data. We may also disclose your information to business partners and to third party suppliers we engage to provide services which involve processing data on our behalf, successors in title to our business or in accordance with a properly executed court order or otherwise required to do so by law.
- identifying returning users, registrants and subscribers and to allow subscribers to be presented with a personalised version of the site
- eliminating the need for returning users to re-enter their login details
- enabling you to move more easily around our site
- tracking your use of our site to better develop our sites in accordance with your requirements
- building up a demographic profile
You can delete cookies from your hard drive at any time however this will mean that any settings such as your stored username and password will have to be reset. You can set your internet browser so that it will not allow cookies to be stored on your computer. This may reduce functionality of the site, prevent access to subscriber-only areas of the site and mean that certain features or content will not be available to you. Further information on how to prevent cookies from being stored on your computer can be found on http://www.allaboutcookies.org under the "manage cookies" section. Alternatively go to the help menu within your internet browser.
We may use pixels, or transparent GIF files, to help manage online advertising. These GIF files may be provided by either of our ad management partners, DoubleClick or Atlas. These files enable DoubleClick or Atlas to recognize a unique cookie on your Web browser, which in turn enables us to learn which advertisements bring users to our website. With cookies the information that Atlas, and Doubleclick, also using Spotlight technology, collects is anonymous and not personally identifiable. It does not contain your name, address, telephone number, or email address. For more information about DoubleClick, including information about how to opt out of these technologies, go to https://www.google.com/intl/en/policies/. For more information about Atlas go to http://www.atlassolutions.com.
Ina4 Media Limited have appropriate measures in place to ensure that our users' Data is protected against unauthorised access or use, alteration, unlawful or accidental destruction and accidental loss. User Data may be transferred outside the Ina4 Media Limited to data processors such as fulfillment houses but they will act only on our instructions to provide the services required.
Transfer of Data
The Internet is a global environment. Using the Internet to collect and process personal data necessarily involves the transmission of data on an international basis. Therefore, by browsing the Ina4 Media Limited Sites and communicating electronically with us you acknowledge and agree to our processing of personal data in this way. By agreeing to our transfer of your Data to third party organisations for them to send you details of products and services offered (as detailed above) you are deemed to provide your consent to any transfer of your Data to organisations based outside the European Economic Area.
User Access and Control of Data
If you wish to amend any of the Data which we hold about you, or update your marketing preferences, please contact email@example.com Calls made to these numbers may be recorded for training and quality control purposes. In accordance with the Data Protection Act 1998, you may request a copy of the personal information we hold about you by contacting the Privacy Officer by e-mail at firstname.lastname@example.org or writing to: Company Secretary Ina4 Media Limited, Unit 4B, Pudsey Business Centre, 47 Kent Road, Pudsey, Leeds, LS28 9BB. We may charge the statutory allowable fee for provision of this information.
Children Under 14
We do not intentionally collect any information on children under 14 years of age. We will undertake to delete any details of such users where a parent or guardian has notified us that any such details have been obtained.
Changes to this Policy
Ok, sorry to disappoint, but this post isn’t really that much to do with Game of Thrones (my bad!). However, winter actually is coming (although, as with Game of Thrones, it feels like winter has been here for a while already in the UK now), and you do actually need to make sure you’re prepared, SEO-wise, for 2018...