Keymove came to Ina4 requiring a redesign of their existing website, to raise their company profile and to differentiate themselves from other estate agents.
The website needed to follow brand guidelines maintaining brand consistency, be easy to navigate, with a clean and modern aesthetic appeal with unique features to ensure Keymove stay ahead of the competition. The design needed to be fully responsive to cater for the ever-increasing smart phone user.
In order to achieve the goal of raising the profile of Keymove, the website was developed with on-site optimisation techniques to improve it's organic rankings, along with a high-end design. The design of the site was to follow the brand guidelines, maintaining brand consistency. The navigation of the site was to be improved to assist the user, and the site needed to be fully responsive to cater for smart phone and tablet users.
The site needed to be catered for both sales and lettings properties, so an importer was required to bring properties in from a feed provided by Jupix, and so this functionality was built in to the site.
A draw on map was also a new addition to the Keymove website, allowing users to find properties within their specified location, so an interactive map was also added to show property results.