Ina4 Plants E-Commerce Solution For FTSE100 Company


Our team has created a newly branded e-commerce website for international equipment rental and FTSE100 firm, Sunbelt Rentals.

We were appointed to create an e-commerce solution by rebuilding the entire website in line with the firm’s rebrand from A-Plant to Sunbelt Rentals.

This is a big win for us since launching in 2002 and is the second FTSE100 company we’ve been appointed by in the last four years.

Dave Harris, sales and marketing director at Sunbelt Rentals said: “We have worked in partnership with Ina4 to deliver an amazing new Sunbelt Rentals web site. Bringing 20 plus web sites on different platforms together has been a challenge, as you can imagine.

“However, the INA4 team has really supported us from start to finish to ensure the web site went live without any problems and exceeded our expectations. A true partnership approach has made it happen and we very much look forward to continuing the relationship we have established.”

We won the contract over some of the UK’s top agencies due to our ability to scale our team and resources, and the experience to identify a clear path to success.

Andy Marshall, director of Ina4 said: “We are delighted to have worked alongside such a credible brand to create a website that really highlighted their exceptional level of service to customers and arranging rentals of equipment a smoother process.”

“Our team approach was what initially attracted Sunbelt to us, but the fact that we understood what their drivers were, and the shortcomings of their existing website, was what landed us the win.”

“The key to the success of this project was our ability to be able to scale our team and resource to meet their very tight deadlines, even throughout a global pandemic.”

The new website, which was launched on Monday 01 June 2020, was built in just under 12 months despite being hit by a global pandemic and has already received over 3000 views in the first hour from launch.

Andy added: “To win an international project that would ordinarily have been given to larger agencies such as those in London, really highlights the rate at which we have grown over the last four years.

“We are now looking ahead to the future as we emerge from lockdown and hope that we can help more brands achieve their digital goals.