Michael Bublé Perfume

E-commerce platform for a Global Singing Sensation

Work Required

The client required a multi currency e-commerce website for the launch of global singing sensation Michael Bublé's new perfume. Payments were to be taken by WorldPay and orders would need to be exported to a distribution company for fulfilment.

  • E-commerce website
  • Multi currency
  • Order exporter

Our Strategy

As this was a new website we opted to use the Magento 2 platform for the e-commerce site. Payment integration from WorldPay was required as well as an order exporter for paid orders to the distribution network. The website had to adhere to modern standards and be fully responsive as well as multi currency, each site requiring different pricing instead of straight up exchange rate conversion per product.

Magento 2 allowed us to easily create 3 sites - one for US, one for EU and one for UK customers - whilst still being within the same administration panel. A WorldPay payment module was created to integrate the clients preferred payment gateway into the site an export module was created to send all paid orders out to the distribution network allowing the client to concentrate on the product available and require no further maintenance as the site traffic and orders grew.


Project Overview:

Magento 2 E-commerce Website.

WorldPay Payment Gateway Integration

Order Exporter

Responsive Design

Multi-currency / Multi-price

Project Screenshots

Case Study

Michael Bublé was launching a new fragrance for women through a company called Fragrance Dynamics. Fragrance Dynamics contacted us, based on previous work we had done for a client of their's, to see if we would be able to assist in the launch of this new project.

Fragrance Dynamics create a range of premium signature fragrances and beauty products from concept to production. Michael Bublé is a global singing sensation producing a new fragrance with Fragrance Dynamics. 

After initial meetings to discover the client's needs, we discovered all the key points we needed to move forward and began developing a new website on the Magento 2 e-commerce platform. Magento 2 allowed us to easily act upon some of the key concerns of the client - WorldPay payment gateway integration, fulfilment exports and multiple shops for different currencies and prices all within a single administration panel. The designer started to create an initial set of designs based on branding supplied by Fragrance Dynamics with client feedback quickly finalising the design.

Creation of modules for WorldPay integration and an order export began while the designs were being finalised and products loaded into the bare bones Magento shop allowing for the final designs to be laid over content and minor tweaks to complete where required with minimal time wasted.

The launch of the website had to coincide with a live performance in New York by Michael Bublé and measures were taken to make sure high traffic pushed from the performance and opening would not phase the availability of the website at all.



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