Google ranking factors are changing all the time and there seems to be an increasing focus on content, uniqueness, device friendliness and social sharing, and online reviews.
Ok, sorry to disappoint, but this post isn’t really that much to do with Game of Thrones (my bad!). However, winter actually is coming (although, as with Game of Thrones, it feels like winter has been here for a while already in the UK now), and you do actually need to make sure you’re prepared, SEO-wise, for 2018...
Yes really, this is the reaction I get on a regular basis whenever my job is mentioned. Seriously, if you asked any of my friends or family what I do for a living, I don’t think any of them could give you an answer better than “something to do with Google”.
I think there has always been a little speculation over whether Google use some kind of a “quality score” for their organic listings, as well as their ads.